1. Idea
Selection:
What are you trying to express? What
is the theme?
What is the purpose or meaning to
the world.
2.
The Medium or Method of expression:
What technical skills are needed
to bring the form into being.
3.
Design: The Plan or Composition.
Integration of the parts in such
a way as to create variety and unity.
Allowing the meaning and purpose
of the work to find its best expression.
The Visual Elements
Design builds on Visual Qualities
that make up any visible thing.
Space
Line
Shape or Form
Texture
Tone
Color
Mass
Contour
Illumination Size
The
visual elements do not occur alone but are inter-related.
The
visual elements do not occur alone but are inter-related.
The
visual elements do not occur alone but are inter-related.
The Design Elements
The
two aims or end purposes of design are:
Form follows function.
AND Variety in Unity
Design Elements:
Design elements
are descriptive of the effects which happen when visual elements
are placed together in any particular
way.
Contrast:
The difference which happens when two or more elements are compared.
Movement: The apparent
direction that the eye will take when viewing the forms and
elements in their space.
Rhythm: The effect of
units repeating at a particular rate or interval.
Dominance: The apparent emphasis
of one form or color or another element.
Opposition: One movement or
direction meets an opposing movement (vector.)
Confusion: Two many different
forms or directions: It produces a general strangeness or lack of
clarity in a composition.
Field: The space that surrounds
or encapsulates a certain form.
Quality: The essential type
which characterizes an element. such as, line quality: curving,
angular, energetic, textured, colored, heavy, etc.
Repetition: The repeating of
any element. A certain element is repeated, such as, vertical
lines; rounded forms; the color brown, etc.
Alternation: A sequence in which
two or more elements are repeated in a sequence.
Inversion: The mirror image
of a form or a negative version in repetition.
Froeliche
D. Frog Says,
'N-, N-, N-, Nuthin Succeeds
Like Success! Yeah!'
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