1.
Idea Selection:
What are you
trying to express? What is the theme?
What is the
purpose or meaning to the world.
2.
The Medium or Method of expression:
What technical
skills are needed to bring the form into being.
3.
Design: The Plan or Composition.
Integration
of the parts in such a way as to create variety and unity.
Allowing
the meaning and purpose of the work to find its best expression.
The Visual
Elements
Design builds
on Visual Qualities that make up any visible thing.
Space
Line
Shape or Form
Texture
Tone
Color
Mass
Contour
Illumination Size
The
visual elements do not occur alone but are inter-related.
The
visual elements do not occur alone but are inter-related.
The
visual elements do not occur alone but are inter-related.
The Design
Elements
The
two aims or end purposes of design are:
Form
follows function.
AND Variety in Unity
Design Elements:
Design elements are descriptive
of the effects which happen when visual elements
are placed
together in any particular way.
Contrast:
The difference which happens when two or more elements are compared.
Movement: The apparent direction
that the eye will take when viewing the forms and
elements in
their space.
Rhythm:
The effect of units repeating at a particular rate or interval.
Dominance:
The apparent emphasis of one form or color or another element.
Opposition:
One movement or direction meets an opposing movement (vector.)
Confusion:
Two many different forms or directions: It produces a general
strangeness or lack of clarity in a composition.
Field: The
space that surrounds or encapsulates a certain form.
Quality: The
essential type which characterizes an element. such as, line quality:
curving, angular, energetic, textured, colored, heavy, etc.
Repetition:
The repeating of any element. A certain element is repeated,
such as, vertical lines; rounded forms; the color brown, etc.
Alternation:
A sequence in which two or more elements are repeated in a sequence.
Inversion:
The mirror image of a form or a negative version in repetition.
Froeliche
D. Frog Says,
'N-, N-, N-, Nuthin Succeeds
Like Success! Yeah!'
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